Stage 1 · Choose

KREATIV Product Idea Scorecard

Compare plausible concepts and choose one product worth testing.

1 · Current situation

Use this when you have up to three plausible ideas but cannot choose which one deserves a test.

See what this product owns
KREATIV Product Idea Scorecard cover with navy, yellow, orange, and teal decision cards.

2 · Owned job

What this product is responsible for

Role
Free entry product
Job
Compare plausible concepts and choose one product worth testing.

3 · Required input

What you must already have

Up to three plausible product ideas and any evidence already available.

4 · Completed output

What you will produce

One evidence-backed Product Brief covering the buyer, problem, format, promise, risk, and next test.

Stage handoffProduct Brief

5 · Files and tools

What is included

  • 33-page interactive PDF with 145 fillable fields
  • Evidence Test Kit and Evidence Log
  • Product Brief template
  • Workflow Product Builder Intake Pack

Real workbook pages

Inspect the working material

These previews are rendered from the current product files. Open any page to inspect it at full size.

6 · Deliberate boundary

What this product does not cover

  • Product-file creation or package construction
  • Pricing execution
  • Sales copy, promotion, or launch execution
  • AI-generated claims presented as demand evidence

7 · Next handoff

What happens after this stage

Carry forwardProduct Brief
Build from the Product Brief

8 · Price and store

Free (€0+ listing)

Free entry product. Review the current store status before relying on checkout availability.

View the free Gumroad listing

Verified on Gumroad on August 19, 2026; the listing is currently unavailable for purchase.

Trust and fit

What to know before checkout

No guaranteed sales

The system structures decisions and evidence. It does not guarantee demand, sales, revenue, or any other commercial outcome.

Formats

Current sources specify fillable PDFs and editable Excel, Markdown, or CSV assets where relevant.

License

The current package states a personal-use license. Final checkout wording still requires owner approval.

Policies pending

Refund, support, update, privacy, compatibility, and tax wording must be approved and synchronized with Gumroad before publication.

FAQ

Questions before you choose

Where does Product Idea Scorecard fit in the system?

Free entry product. It owns the Choose stage and produces Product Brief.

Can I skip earlier stages?

Yes, if you already have the required input: Up to three plausible product ideas and any evidence already available.