Stage 1 · Choose

Free

KREATIV Product Idea Scorecard

Compare plausible concepts and choose one product worth testing.

1 · Current situation

Use this when you have up to three plausible ideas but cannot choose which one deserves a test.

KREATIV Product Idea Scorecard cover with navy, yellow, orange, and teal decision cards.

2 · Owned job

What this product is responsible for

Role
Free entry product
Job
Compare plausible concepts and choose one product worth testing.

3 · Required input

What you must already have

Up to three plausible product ideas and any evidence already available.

4 · Completed output

What you will produce

One evidence-backed Product Brief covering the buyer, problem, format, promise, risk, and next test.

Stage handoffProduct Brief

5 · Files and tools

What is included

  • 33-page interactive PDF with 145 fillable fields
  • Evidence Test Kit and Evidence Log
  • Product Brief template
  • Workflow Product Builder Intake Pack

Available now

Delivery and first use

Scorecard package v1.1. 102 KB ZIP containing 5 files.

Package
KREATIV_Product_Idea_Scorecard_v1.1.zip
Formats
Fillable PDF, Markdown, CSV
Compatibility
Download and unzip the package before use. Fillable PDFs require a PDF reader that supports form fields. XLSX workbooks work best in Microsoft Excel or a compatible spreadsheet application; formula behavior can vary. Markdown opens in any text editor, and CSV files open in spreadsheet applications.

Inside the ZIP

  • 33-page Product Idea Scorecard PDF
  • Evidence Test Kit and Evidence Log
  • Product Brief and Builder Intake Pack

First action: Unzip the package, open the Scorecard PDF, and compare no more than three ideas before completing the Product Brief.

Real workbook pages

Inspect the working material

These previews are rendered from the current product files. Open any page to inspect it at full size.

6 · Deliberate boundary

What this product does not cover

  • Product-file creation or package construction
  • Pricing execution
  • Sales copy, promotion, or launch execution
  • AI-generated claims presented as demand evidence

7 · Next handoff

What happens after this stage

Carry forwardProduct Brief
Build from the Product Brief

8 · Price and store

Free product

Free

Complete the free Gumroad checkout to receive the ZIP package and future file updates.

Enter EUR 0 to get it free, or choose a higher amount if you want to support the work. Gumroad handles checkout and delivery.

Get the free Scorecard on Gumroad

Available now on Gumroad as a free EUR 0+ product.

Trust and fit

What to know before checkout

No guaranteed sales

The system structures decisions and evidence. It does not guarantee demand, sales, revenue, or any other commercial outcome.

Personal-use license

Use and customize the materials for your own product work. Do not resell, redistribute, repackage, or publish them as templates or products.

Support and updates

Best-effort access and file support; versioned material updates; no consulting, guaranteed response time, or lifetime-update promise.

Checkout and privacy

Gumroad handles free and paid product checkout, delivery, and buyer information under its current store terms.

Evidence status: The packages and form fields have been release-checked. The worked example is fictional, and no customer quote or commercial outcome is claimed.

FAQ

Questions before you choose

Where does Product Idea Scorecard fit in the system?

Free entry product. It owns the Choose stage and produces Product Brief.

Can I skip earlier stages?

Yes, if you already have the required input: Up to three plausible product ideas and any evidence already available.